Disney-Pixar has gone viral with the marketing for Toy Story 3. Pizza Planet is looking for pizza delivery drivers! The idea is to check out the flyer, then visit the web address provided. This will lead you to a specific URL (in this case for Washington University, www.buzzcampuswustl.com) for that college campus to get your free tickets to the previously discussed “Cliffhanger Screenings”. Some people say that this kind of marketing isn’t a good idea in this economy, but really…Pizza Planet?! It’s a pretty iconic image (even for the non-Pixar fanboys). I think this is great. Very fun and creative. (Via Riverfront Times Blog)
What do you think? Is this clever marketing to college students or a bait and switch?
